Case Studies

Helping Fintech firms break into new markets

With over £840 billion spent across the last 12 months on credit, debit, and charge cards, organisations are looking to save on transaction costs boost competitiveness.

With over £840 billion spent across the last 12 months on credit, debit, and charge cards, organisations are looking to save on transaction costs boost competitiveness. With the rapid growth in online transactions, a number of companies have sprung up designed to save on transaction costs by breaking down complex pricing structures.

SavePay, an SME focussed online payment broker, approached the University of Bedfordshire as part of the ICT Escalator programme, to help tap into unexplored markets and extend SavePay’s market share.

Dr Mitul Shukla, lecturer in Computer Science and Technology, reviewed SavePay’s business domain and the challenges that SavePay want to address and recommended exploring search engine optimisation, automated data gathering, and updating the SavePay website.

Dr Shukla reviewed the currently untapped markets by SavePay and examined market penetration tactics that could be employed by SavePay. He further probed the use of automation and tracking to maintain competitive pricing and offer the best possible price to customers.

The final report proposed a series of solutions including creating an integrated digital marketing plan, brand differentiation, and customer incentivisation. As part of the programme, SavePay were awarded a £3,000 grant to implement the actions outlined in the report.

The way we learn is changing.

Since 2000, e-learning has grown by 900%, and currently Massive Open Online Courses (MOOCs) boast almost 60m students enrolled on 7000 courses across over 700 institutions. 

With ever growing numbers of learners enjoying the flexibility of digital learning, organisations are moving to incorporating online courses as part of their training programme. 

Nipperbout, one of the UK’s most trusted national provider of mobile childcare and children’s activity entertainment, deliver conference and event childcare to exhibitions, conferences and festivals. 

Nipperbout are developing a programme of CPD credited courses for event organisers. 
To reach a much wider audience, Nipperbout worked with the University of Bedfordshire through the ICT Escalator programme to deliver training through an online training platform.

Dr Hong Qing Yu, lecturer in Data Science, analysed the requirements, researched the technological challenges and developed a project plan with Nipperbout. Dr Qing Yu reviewed a number of learning modes, including conference-based and virtual reality techniques, before recommending an interactive web-based solution.

The final report explored the benefits and technical challenges of implementing this solution and recommended applying for a £3000 grant to help develop the online platform.

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