Who is it for? SMEs that want to connect to better broadband across the SEMLEP area, and is specifically aimed at any SME or start-up company that wants to do more e-commerce, invent new trade online, be certain about cybersecurity or to use big data. It is open to third sector, charities and NGO's too, provided that you are using it to generate more income or jobs, and that you expect to use high-speed broadband as part of your eventual success.
We (meet the TEAM here) want to make you richer by helping you use the power of online tools to boost your sales and productivity. ICT Escalator delivers much-needed carefully designed specialist support to develop your digital capability so that you can make full use of the internet, build on existing business opportunities and create new innovative digital applications, platforms and services. The project is not aimed solely towards ICT businesses; it targets all SMEs by addressing awareness, capability, skills, and security concerns about the digital environment.
Imagine a plumber servicing boilers, typically a 90 minute job. Give them an online calendar linked to a GPS system. Customers can book online by entering their postcode, and if the plumber is closer to their location at the plumber's previous job then the price falls as they is not spending time travelling to get to the customer (similar to the discount airline booking system). The plumber's carbon footprint is smaller, they gets paid a deposit online so the customer has a reason to be at home when the plumber calls, productivity rises, and the plumber spends less time taking phone calls to book appointments.